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What is a Digital Engagement Officer?

Digital engagement officers, which are also known as social media managers are the heart of what information is being relayed to the public.

What do they do?

-Monitor social media outlets to see what the public is saying about them.

-Plan social media campaigns.

-Create reports regarding social media campaigns.

What qualifications do I need to become a Digital Engagement Officer?

Should have qualifications in IT at degree level or English

Should have work experience in a similar environment

What skills/experience will an employer look for?

-Advanced knowledge on how social media is developed, managed and branded

-Up to date with knowledge on computers and software

-Organisational skills must be excellent

-Must be able to communicate effectively both verbally and written

What salary can I expect?

Salary varies upon which organisation you apply for. It is known that jobs such as this pay £25,000 per year upwards.

Who might employ a Digital Engagement Officer?

Most organisations have roles such as Digital Engagement Officer both in the Sport Industry and Business.

What are the best things about being a Digital Engagement Officer?

Can be excellent experience as it is such a diverse field that you will be working in. You will be working with people in person as part of a team as well as online. Creativity further is encouraged in this job, therefore you will get to work with a degree of freedom.

Are there any drawbacks?

You will be spending the majority of your time working on computers and the job can be quite taxing due to the fact that you will be one of the main links between the business and the media.

More information:

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